1.Start with “brain dumping” – Jot down everything that is on your mind onto a whiteboard, mirror or a glass slide-door. (Make sure you’re using an erasable whiteboard marker, not a permanent marker). You should also do it whenever you’re listening to courses, audiobooks, and tutorials too. Jot down all the key ideas and whatever your intuition brings up in front of you. I also recommend using the iPad Pencil with GoodNotes App. It’s literally the only reason why I use the Apple Pencil. – Organize those notes by retyping them down into a notepad or wherever you organize your notes. I use the native Macs’ Notes App. It’s minimalistic and gets the job done.
2. Clean your computer. – Use folder stacking function on your Mac desktop. – Organize folders. For example, this is how my Creative folder looks like:
3. Clean your room – Organize items into the following categories: a) Things I use often ex. car keys – put them within the reach of your eyes. Put the same items always in the same place. b) Things I use seasonally or sometimes ex. winter jacket – Use transparent boxes to see what you put in them and put them somewhere where you can’t see them unless you decide so c) Things on the stock ex. toothpaste 12-pack – do the same things as with the seasonal items – For documents: a) Use physical folders
It’s OK to make mistakes. It’s OK to waste $1k on Facebook ads or 8 work hours on something that didn’t really make much sense BUT it’s certainly NOT OK to not take a lesson out of this.
My philosophy, as well as the philosophy that we’re nourishing in Tribal Mastermind, is that you should:
Set a goal and try doing something to achieve it
Measure everything you do to later analyze and understand what could’ve been done better
Post it as a question in the group, along with the data gathered
Repeat the process with discovered improvements applied
One of the new members of Tribal Mastermind does it for living. She builds massive dashboards for CEOs of tech companies to measure and visualize everything that is happening in their business. How cool is that? Pretty cool. It makes you feel like your business dashboard is a dashboard in your favorite video game – and games are fun. So is the business (as long as you have a cool dashboard).
Inspired by her (but also by my life philosophy to measure everything and the two of our core tribal value pillars: efficiency and control), I’ve started drawing the complete eco-system of the funnel that Tribal Mastermind has.
I used my favorite tool – draw.io to first visualize our funnels but it turned out that they are too complex to visualize them on a 2D surface. So I visualized them on a 3D surface. It did help my neural network to alter the understanding of our funnels. Perhaps because they indeed look like a neural network:
But the next thing I did is I looked into raw data. It’s a groundwork yet it’s most important. The general aim is simple: You want to maximize the X number of visits on your pages and the conversion rate (by your target audience). You can do it by maximizing the quality of your content, targetting the right people and of course by maximizing the frequency of showing your content.
Maximizing the frequency of showing your content You start with understanding the lifestyle of your customer avatar. What time do they wake up, and what up to they open first right after they open their eyes? Do they poop at work or at home? What app do they use as they are enjoying their time in a toilet? Wait…what? Yes. It sounds like a joke but common sense is a serious part of your customer avatar analysis. 42% of smartphone users use their phones while in a toilet. Ok… I made that number up, but it kind of makes sense, right? Here is what a day of my customer avatar (the subject) looks like:
Wake up and check their Facebook messenger
Breakfast while checking their Facebook feed
iTunes Podcasts/ Spotify/ SoundCloud while on the way to their work/university
Check E-Mail as a first thing at work
Check Linkedin messages and feed to procrastinate and avoid working
Go to the toilet and take their smartphone with them, answer Whatsapp messages and check Instagram
Go home and go to sleep while watching YouTube on their iPad before they fall asleep
We’ve now discovered locations where we can establish report (create touchpoints) with the subject. This means that every day I should
Post on Facebook
Post a podcast on iTunes, SoundCloud, and Spotify
Send an e-mail to the list
Post on LinkedIn
Post on Instagram
Publish a YouTube video
There are two ways to do it. One is to constantly create new content – it helps to stay relevant and on the cutting edge. The second one is to automate content marketing.
Post on Facebook → Run Facebook Ads using the most converting posts. Therefore you no longer need to create new videos to attract the audience to your posts. However, you will still need to write posts to keep your content relevant.
Post a podcast on iTunes, SoundCloud, and Spotify → Convert all your videos into podcasts
Send an e-mail to the list → Create E-Mail automation that every new subscriber is signed up for. Create a daily e-mail that sends them value. Never create a new e-mail without adding it to the automation. Therefore you’re building an infinite stream of content ♾
Post on LinkedIn → Copy all YouTube and Facebook content to LinkedIn. Use bots to constantly add new audience (check if it’s still allowed, however).
Post on Instagram → Repurpose your content to Instagram by chopping off the best part of your video (posts). You can try what people enjoyed by using YouTube analytics, tools like HotJar or simply by reading comments and understanding what do people resonate with the most.
Publish a YouTube video → Run YouTube Ads using the most converting videos. Therefore you no longer need to create new videos to attract the audience to your channel. However, you will still need to make videos to keep your content relevant.
So let’s start with the most common problem:
“I don’t have enough equipment to record content”.
I hate exercising because it’s boring. Instead, I love eating the quadratisch, practich, ironically named – Ritter Sport milk chocolate. I also love drinking wine too (diluted in water, just like Romans did, but still…).
Anyhow, this is no good for me. Looking fat makes me look bad in videos and is generally speaking bad for business. Millennials aren’t looking for a fat alcoholic baron with a fat cigar to be their leader. They’re looking for a role model in business, health, and lifestyle.
The knight on a white horse is a slim, slightly muscular, tech-savvy, intellectual individualist who likes to meditate and experiment with smart drugs.
So I took some serious steps to lose weight but I realistically assessed how much will power am I able to invest in this process. Honestly – not much, because forcing myself to exercise drains my will power capacity quickly.
But playing Playstation doesn’t. So I got this home bicycle and I go on for 30 minutes after I wake up. That’s also what Jeff Bezos does after he wakes up – he claims to start the day with something he loves. For me, waking up with a thought that I don’t have to work right away but play my favorite game instead is genuinely motivating. Simple and effective.
Then I took some time to read books about losing weight and I wanted to summarize them in this post. I wouldn’t usually do that if I was to sell fitness coaching but since I don’t do it – I will share all the secrets with you.
Losing weight, just like most of the things comes down to the 80/20 rule where calories play the key role and everything else is extra.
Calories The simple equation to lose weight is to burn more calories than the number of calories you consume.
You consume calories with food and drink. You lose calories automatically (just because you’re alive), when you move and when you exercise.
The trick is to calculate how many calories you burn per day vs how many you consume so that you end up with a calorie deficit.
If you’re on a daily deficit of 1000 calories, then within a week you’re on a deficit of 7000 calories and this means that you lose 1kg because 1kg is approx. 7000 calories.
That’s the most of it. Seriously.
The rest is either philosophy, marketing or applicable to those who really want to get shredded. I don’t. What I want is to have some abs and a nice chest, that’s it. I just want to look aesthetically.
Macros Macros refer to micronutrition which is counting what you eat in terms of fat, protein, and carbs. Generally speaking, most of the people should eat 35% of carbs, 25% of fat and 40% of protein during low carb days and 50% carbs, 20% fat and 30% protein during high carb days. You want to aim at 5 low carb days and 2 high carb days per week (and those high carb days should be as far from each other as possible). During high carb days, you want to do more cardio too because you have more energy to burn. During low carb days, you eat more protein, meaning that it’s a good day to iron those muscles at the gym.
Micros I try to eat less simple carbs like sugar, bread and pasta and more complex carbs like vegetables. Your body needs to use more energy to break them down in your body, hence it consumes more energy to burn them. This also means that more calories are burned because your body needs to work more to digest them. Vegetables in general help you digest better and most importantly they have micronutrition that YOU NEED. Namely, they have vitamins, minerals, antioxidants and other good, healthy things that not only make you lean but also help you think faster. If you’re an entrepreneur, eat vegetables. If you aren’t – eat them too.
Timing You might have heard about intermittent fasting. It’s generally speaking proven that eating once per day helps you lose weight but it has one more advantage – it makes you eat less because you can’t physically eat as much in one meal as you’d have in 3 or 4 meals. We’re back at simple calories math. Intermittent fasting just works – and fasting works even better but it’s torture. I think what you want to do is adjust your food timing around your schedule and lifestyle – not the other way around. Sometimes I work 2 hours in the morning with a cup of coffee, then go to spend a few hours at the gym/swimming pool/sauna and then eat a big meal around 4 pm. I sleep like a baby a few hours after. Some days, however, I need to work more so I have a breakfast and lunch. Then before sleep, I eat a salad.
Supplements Just like the name says – they supplement and NOT replace your veggies. I take supplements to function better and I see the improvement, mainly in stabilizing my energy levels and with a better immune system. Every morning I take:
Let’s start this post with a simple answer. When I don’t know what to do – I shuffle:
Ok, but seriously…
Today I am not sure what to do next. I will share with you my thought process on choosing what to work on.
The process goes as follows: 1. Align myself with the vision 2. Write down what is most important to get done right now to achieve this vision 3. Convert those big ideas into tasks 4. Put those tasks on the KPI spreadsheet and schedule them on the timeline 5. Repeat this process as soon as you lose this sharpness and clarity
The first thing I think is always – what outcome do I want to create in the long term. This is why vision board and setting goals are so important – to stay congruent and relevant with whatever you’re doing.
What I want is to revolutionize the education system by developing a test that can discover the best career path for each individual – and then equip them with the relevant knowledge on how to achieve that. In my personal life I want to be able to surround myself with my friends and family, whenever I want in whatever circumstances I want – no matter if it’s celebrating my birthday on a private island or skiing on peaks of Hintertux with my friends. I also want to have 2 nice houses – one in Europe and one to escape European winters – in Asia. I want to have a Tesla and fly first class. I am nothing like the IKEA founder. I love minimalism but I’m also inspired by the luxury and the diversity of high-level people surrounding me (no matter if they’re entrepreneurs, artists or spiritualists):
Then the second thing I do is I want to write down the action steps to achieve those goals. I need to take a lot of dimensions into account. One of them balancing long terms goals vs short term goals (you can’t grow long term if you can’t eat short term). Another angle that I’m taking on it is the Pareto (80/20) rule – not to overload myself with tedious yet unimportant tasks.
It then becomes apparent to me that to achieve those long term goals I need to take certain crucial action and in most of the cases this is:
Getting more users to increase the revenue to invest it in the technology
Increasing the satisfaction of the current users to fulfill our company mission, prolong their lifetime, and get them to become brand ambassadors
Then, to get more users we need to:
Copy-paste what works, which is to keep recording YouTube videos – they bring me a big chunk of great and ambitious customers
Experiment with Facebook & YouTube ads until they work by relentlessly measuring their performance, conversions and traffic flow to be able to answer the question which funnels bring what ROI. Then increase the highest ROI ad spends to scale this funnel.
Complete my book to traffic more users through it as a trip-wire (and prove that I’m not a dabbler)
To increase the satisfaction of current users, we need to:
Structure the course better
Keep adding more value every day
Achieve great results as a company ourselves (by getting a lot of customers) to be a credible partner
The next thing I’m going to do is I am going to put those goals on the KPI spreadsheet that I’ve created. This spreadsheet is available to download for Tribal Mastermind members and looks like this:
When writing down my goals and tasks I always check-box if the goal is S.M.A.R.T. and I calculate it’s importance based on the important urgent quadrant – where 3 is important and urgent, 2 is important, 1 is just urgent and 0 is neither. I also assign a team member who should do it (if that’s not me), how much time this task should take, the day for which I’ve scheduled the task and the budget to achieve that. This spreadsheet is connected with another spreadsheet – for example, an axis that shows me a timeline of what I am going to do, the time budgets of my team, etc.
Often times, I also simply draw a timeline on a piece of paper and I stick to the goals on that timeline by adding relevant tasks.
Then what usually happens is that I will find myself biased to want to complete easier, less relevant tasks and I will find objections to complete tasks that are actually important for the business.
As humans, we often find a way to sneak away from uncomfortable tasks, even though they are more important. Usually what solves a problem is not write down why you think you can’t achieve the task and what do you think is the solution to this problem.
You will find this practice more productive than doing a lot of other unimportant things. Keeping yourself busy doesn’t mean that you’re progressing forward. You’re just fulfilling your emotional need to feel better about yourself not wasting your time, whereas what you’re actually doing is procrastinating.
If you can’t find a solution to a problem, you can also write down the outcome of not completing the task.
As you can see I’m pretty pragmatic with my approach. It’s simple, yet allows you to deconstruct “the big unknown” and turn it into actionable steps.
Some time ago, together with a few friends, we flew to Bangkok to go to something called Onsen. We went to the one in the district of Thonglor, called Let’s Relax Spa:
It’s a Japanese equivalent of a spa but it’s not really comparable. Once you get the key to your locker and you fully undress – you are ready to enter the garden of Eden.
It’s a complex of multiple saunas, baths, cleaning rooms, and relaxation rooms. Every one of them is an experience.
Baths range from extremally cold to extremally hot ones. If I remember correctly the hottest one was 45 degrees Celcius. You gradually switch from the coldest to the hottest baths respectively (or the other way around). In the coldest ones you sense your gut’s freezing, whereas in the hottest one you feel like your lever is boiling. You sense every single inner and outer part of your body.
Then saunas are similar to those in western spas but the relaxation rooms aren’t at all. Some relaxation rooms are just massive hot stones on the floor. You enter this room and lie on a warm rock – just like chameleons or turtles do. It’s mind-blowingly relaxing.
Then showers are not just showers – they are designed the way that you want to spend a good half an hour washing yourself.
Onsen is a very meditative experience. The time goes much slower there.
Important to mention is that the design of Onsen is minimalistic and I love minimalism. It’s just so aesthetic that you sense this constant flow of pleasure coming from this surrounding simplistic beauty all around.
I didn’t even relax as much as when I did my Vipassana – the silent meditation in a monk monastery in Kho Phangan. Mainly because in the spa there were no scorpions, spiders nor snakes – just myself.
You know those people who won’t show their creation to others until they think it’s perfect? I am the opposite.
One morning I woke up and had an urge to buy a green screen and record Tribal News. So, I did. The first episode looked ok-ish and we had a lot of typos in that video. The same with News.tribalmastermind.com portal. It took me 45 minutes to launch it and our developers literally couldn’t figure this out within 2 months (even though they can code in PHP, edit CSS and do other IT magic much better than me).
People often call me out on not checking my spelling. They often comment under my posts to correct me. That’s from Facebook:
and this one is from YouTube:
One of my friends often sends me back spelling corrections of my texts and adds that: “native speakers won’t find this text natural” etc.
I genuinely appreciate feedback from my friends as I follow the Japanese concept of Kaizen (改善), meaning constant improvement. I always look for ways to improve my life and business. In case of spelling mistakes, there are a few things I could do as a business owner (besides the fact that I’m already educating myself every day) – one is to always use Grammarly, another one is to hire a person to spell check my content…
I won’t do that however because everything I do is a work in progress.
It’s easy for me to launch and bootstrap a new portal fast (in an hour or so), see how it works, and develop on the idea further (or not). It’s very hard for me to plan how to do things for a long time and publish perfected ready products.
Writing, coding websites and recording videos makes it literally easier for me to organize all information flowing through my brain. I need to put my ideas out there (in one form or another) to get some clarity on what I’m actually trying to communicate. Often times, I don’t even know what I’m trying to achieve. I then simply put some video/website or project together and the idea gets clarified in my head.
I also need a lot of live feedback from users. I’m naturally an extrovert and working in front of a computer doesn’t help. Getting live feedback, comments and observing users’ traction and satisfaction is what drives me to develop my ideas further.
One of the examples was when I decided to write the book “How To Start A Digital Marketing Agency” and had offered it on a pre-order before I’ve written the first chapter. A lot of people pre-ordered this book and the money coming in from this project was a proof of concept to me. I also got tons of feedback from readers who’ve been commenting on what they like & dislike about the book. This instant feedback is important to me and makes me feel like my creations are alive and that there are real people using them. This also means more collaboration – I feel like I work on those projects with more people and sometimes I love playing in a sandbox with other kids. Besides, the social pressure of having something already launched is moderately edgy. Being on the edge makes me feel alive and unfortunately doing computer work feels the opposite.
I like starting in the middle and I am not a conscientious person. That’s my natural flow and this is how I work better. However, there is also the harsh reality of business and life that I need to face. Here is how I, personally, find the balance and integrity between my emotions and rationality:
I shouldn’t limit my natural flow as working in line with it provides me with a vast capacity of (creative) energy and other non-tangible mental resources (such as satisfaction from work). I should follow this flow to keep being creative, happy and productive
I need to be very careful around the spaces where a conscientious approach is crucial. This means:
Hiring conscientious people who understand that I’m the opposite of them – they shouldn’t bug me with details but they should take care of them themselves (and they should do it often). That’s necessary for the business because potential and current clients feel safe and trust your company when everything from marketing, through customer onboarding, all the way to the after purchase support appear congruent, stable and predictable. Since the last time I had to let some people go in my company, I’ve learned one thing: I need to clearly communicate to them that I am not conscientious, I don’t check details, I don’t like checking on people’ progress and I give them a lot of freedom within the company. This, however, doesn’t mean that I don’t see the end result. Quite the opposite – I see their impact on the business on the macro scale and I let them go when it’s not positive. (This is one of the reasons why I have so much success with working with people on the commission and why hiring on an hourly payroll is a tough challenge for me.) They also need to understand that every now and then I lock my self off in a shed and I’m not available for any communication (creative work in progress). As much as they find this annoying, those differences between our personalities are the key reason that I’m hiring them – they complement my disabilities (and I complement theirs).
I need to consciously abuse my mental capacity to some extent and force myself to be conscientious when it’s absolutely crucial ex. managing my transfers, managing my Facebook & Google Ads, analyzing conversion rates within my funnels (and optimizing it). Those kinds of tasks are extremally draining to me but I minimized them to the absolute minimum.
Now what’s important is that this is me and you’re (most likely) different. Identify areas of your natural flow and decide how you’re going to cope with those that you lack.
Here are some reviewed, advanced tips on how to create an UpWork profile that makes you $8k per month in 1 month or faster:
1 – Show the portfolio! A great tool to design your portfolio is Canva (and it’s simple).
Put together a good thumbnail related to the projects you’ve done. Use IconFinder to get a nice free icon to make that thumbnail. The first thing people will see on your profile is the thumbnails on your portfolio. That will be the first impression – kind of like a business card or your real-life appearance. Make sure the thumbnails are really high quality though.
You should also make a PDF with either images or graphs showing numbers and tractions of projects you’ve done.
2 – Reviews are the social proof that your potential clients need to see. This just simply works everywhere. People use Trust Pilot, Trip Advisor and those platforms are successful. People from Google also told me that reviews and testimonials work better than anything else so… don’t think about it, just use them. If you don’t have them, get them as fast as you can no matter what.
The more reviews you have, the higher the UpWork algorithm’ll rank your profile. Upwork will see that you’re getting hired and you will receive more offers for interviews because you’re they will flow more traffic towards your profile. This works in the same way as YouTube is recommending you those videos that you are the most likely to watch for a long time because this keeps your eyeballs on YT. ENGAGEMENT & PERCEIVED CUSTOMER HAPPINESS is what most of those platforms feed off. It’s that yummy steak they get in exchange for paying bills of their IT team and you’re supposed to be happy that they allow people to come to your restaurant in particular. That’s how it works, period. If you’re not happy with it, then you won’t piggyback on it 🐷.
If you don’t have any portfolio items, you can make an offer to another freelancer: “I need to take your portfolio and present it to my customer in my lead generation tool and show him the results you brought before. I am willing to give you the customer and we will manage the project together. We will share the profit and therefore we both win”. You hit 2 birds with one stone – you get the portfolio + you work with and learn from someone more experienced than yourself.
If you send 1 or 2 proposals per day, the Upwork system will notice your activity and will propose you the higher opportunities by getting you more clients.
Your profile needs to be constantly active and sooner or later you will be awarded for that. Don’t use off all your connects once per month. Use them off consistently. The same works with Facebook Ads and anything else. Platforms like stable partners – just like humans. Be stable and predictable. Don’t do anything weird, otherwise, algorithms will compare you to the bad guys too much and this is a bad outcome.
When your account becomes more popular, you will receive a job success score. You need to get around 5 reviews to get your job success score. You want this score. It looks good.
You don’t need to get $5000 projects at the beginning. You need to complete projects for a few bucks just to get reviews and get a job success score. Then, your profile will get some traction and you can start pursuing bigger projects.
All systems benefit you for being active. If you post on Facebook every day, your posts will get ranked higher and people will see your posts more often.
The same thing applies to YouTube. If you post a video every day, you will get ranked higher in the system.
Keep in mind that some of the things from this video is slightly outdated as it’s from 2017 today on 4th December 2019 I’ve updated some of the points in this description).
Some time ago I purchased a few country domains with the word “Entrepreneur” in it. For example Entrepreneur.ae.org
I didn’t have a specific purpose why I needed it but I got excited by those benefits:
▲ I could improve the credibility of any of my future projects by adding a logo of the news website and saying: “as featured in”
▲ It improves the general SEO score to have a link to your website on another website
▲ I can build an actual news network in the future. People often come to Forbes or to similar magazines and pay them to be featured there (so that they can improve their credibility)
▲ I mainly bought domains for markets that I am personally interested in because of the growth of entrepreneurship as a desirable career choice in the last few years:
Once I secured domains, I’ve installed a minimal, news Word Press theme. Then I’ve uploaded all the demo content and installed plugins that this theme required. It took about 30-40′ and looked like this:
Then I thought that we are actually missing a news portal for Tribal Mastermind. It would add more sense of relevance to our communication. Today, I will instruct our development team to copy this news page and add it to our mastermind website. After all, I already made one episode of Tribal News in the past and had a lot of fun making it:
I’ve recorded this in Poland, where I have my lighting and green screen set up. I wanted to record another episode (and keep going) but it’s hard to find a good video set in Vietnam (where I am right now).
Until I’ll order one from abroad, I will keep working on the written edition of Tribal News. Once we launch it, it will be available at news.tribalmastermind.com