Here Is What To Do If You Don’t Know What To Do

Let’s start this post with a simple answer. When I don’t know what to do – I shuffle:

Ok, but seriously…

Today I am not sure what to do next. I will share with you my thought process on choosing what to work on.

The process goes as follows:
1. Align myself with the vision
2. Write down what is most important to get done right now to achieve this vision
3. Convert those big ideas into tasks
4. Put those tasks on the KPI spreadsheet and schedule them on the timeline
5. Repeat this process as soon as you lose this sharpness and clarity

The first thing I think is always – what outcome do I want to create in the long term. This is why vision board and setting goals are so important – to stay congruent and relevant with whatever you’re doing.

What I want is to revolutionize the education system by developing a test that can discover the best career path for each individual – and then equip them with the relevant knowledge on how to achieve that. In my personal life I want to be able to surround myself with my friends and family, whenever I want in whatever circumstances I want – no matter if it’s celebrating my birthday on a private island or skiing on peaks of Hintertux with my friends. I also want to have 2 nice houses – one in Europe and one to escape European winters – in Asia. I want to have a Tesla and fly first class. I am nothing like the IKEA founder. I love minimalism but I’m also inspired by the luxury and the diversity of high-level people surrounding me (no matter if they’re entrepreneurs, artists or spiritualists):

Emirates First Class Lounge – Advertising is one of my inspirations when shaping Tribal Mastermind brand

Then the second thing I do is I want to write down the action steps to achieve those goals. I need to take a lot of dimensions into account. One of them balancing long terms goals vs short term goals (you can’t grow long term if you can’t eat short term). Another angle that I’m taking on it is the Pareto (80/20) rule – not to overload myself with tedious yet unimportant tasks.

It then becomes apparent to me that to achieve those long term goals I need to take certain crucial action and in most of the cases this is:

  • Getting more users to increase the revenue to invest it in the technology
  • Increasing the satisfaction of the current users to fulfill our company mission, prolong their lifetime, and get them to become brand ambassadors

Then, to get more users we need to:

  • Copy-paste what works, which is to keep recording YouTube videos – they bring me a big chunk of great and ambitious customers
  • Experiment with Facebook & YouTube ads until they work by relentlessly measuring their performance, conversions and traffic flow to be able to answer the question which funnels bring what ROI. Then increase the highest ROI ad spends to scale this funnel.
  • Complete my book to traffic more users through it as a trip-wire (and prove that I’m not a dabbler)

To increase the satisfaction of current users, we need to:

  • Structure the course better
  • Keep adding more value every day
  • Achieve great results as a company ourselves (by getting a lot of customers) to be a credible partner

The next thing I’m going to do is I am going to put those goals on the KPI spreadsheet that I’ve created. This spreadsheet is available to download for Tribal Mastermind members and looks like this:

When writing down my goals and tasks I always check-box if the goal is S.M.A.R.T. and I calculate it’s importance based on the important urgent quadrant – where 3 is important and urgent, 2 is important, 1 is just urgent and 0 is neither. I also assign a team member who should do it (if that’s not me), how much time this task should take, the day for which I’ve scheduled the task and the budget to achieve that. This spreadsheet is connected with another spreadsheet – for example, an axis that shows me a timeline of what I am going to do, the time budgets of my team, etc.

Often times, I also simply draw a timeline on a piece of paper and I stick to the goals on that timeline by adding relevant tasks.

Then what usually happens is that I will find myself biased to want to complete easier, less relevant tasks and I will find objections to complete tasks that are actually important for the business.

As humans, we often find a way to sneak away from uncomfortable tasks, even though they are more important. Usually what solves a problem is not write down why you think you can’t achieve the task and what do you think is the solution to this problem.

You will find this practice more productive than doing a lot of other unimportant things. Keeping yourself busy doesn’t mean that you’re progressing forward. You’re just fulfilling your emotional need to feel better about yourself not wasting your time, whereas what you’re actually doing is procrastinating.

If you can’t find a solution to a problem, you can also write down the outcome of not completing the task.

“The harm of not making videos is that I will get less traffic. Make those daily videos until there is the next professional shooting team scheduled.”

As you can see I’m pretty pragmatic with my approach. It’s simple, yet allows you to deconstruct “the big unknown” and turn it into actionable steps.

P.S: You can now pre-order my book THE COMPLETE GUIDE TO STARTING A DIGITAL MARKETING AGENCY about bootstrapping and managing an online business while traveling the world. This will be my entire brain dump.

Pre-orders receive access 🔑 to the online document, where I am writing ✍🏻 the book live. You can add comments, questions 💭 and even request full chapters 📖